Thursday, April 26, 2012

New Gen Care for the New Gen Mom

Are you a New Gen Mom?

After attending a talk hosted by Johnson's Baby a few Saturdays back, I have been asking myself this: Am I a New Generation Mom? I mean, being a mom today takes a lot of perseverance and hard work (what more being a single mom?). But as moms, we are also hounded by naysayers (who always think they know better) and traditional folks (especially here in the Philippines) that sometimes, being a mom of this generation takes a lot more determination.

A recent study conducted by BBDO Philippines, in partnership with Johnson's® Baby, shows that the New Generation Mom can be characterized according to five remarkable traits...

1. ACTIVE SEEKER – She actively seeks new and improved ways to care for her children. She reads about the latest in nutrition, educational systems and baby products to ensure that her children always receive what’s best. She’s not afraid of challenging the traditional and is first to adopt what’s new if it is more beneficial for her family.

2. MULTI-ROLE MANAGER – She knows that there’s more to life than being a Mom. That’s why she happily juggles her other roles like wife, entrepreneur, friend, fashionista and adventurer. She maintains her individuality while keeping in mind that her family is top priority.

3. EFFICIENT SUPPORT SYSTEM – She lives by the saying that “It takes a village to raise a child.” She relies on her support system to help care for her kids from her hands-on hubby, helpful Lolas and efficient Yaya. She does not, however, surrender all her duties and rather relies on such support to allow her to be the kind of Mom she wishes to be.

4. EMPOWERED BY TECHNOLOGY – She uses technology as both a resource and a tool. She’s constantly on to search for new vegetable recipes or arts and crafts ideas. She shares the same information with her fellow Moms on Facebook or Pinterest. Her IPAD is loaded with videos and games to keep her kids entertained.

5. HIGHLY EXPRESSIVE ORIGINATORS – She takes pride in being the “first to know” and the “first to share.” She is quite discerning in her discoveries and choices for herself and her family. And when she has a great, new find, she shares with her fellow Moms, who love hearing about this.

Many of you know I work full-time. Add that to a double full-time career in single parenting, and a part-time one in diaper-cake making, blogging, teaching, etc. Woosah! Life is FULL. But I don't mind. With parenting partners like Johnson’s® baby, a new generation mom like me has all the help she can get.

I am glad Johnson’s® Baby continues to evolve as well in order to address every mom and baby’s changing needs. As explained by Johnson’s® Baby Associate Marketing Director Rezel Aquino, “We stay true to our commitment to partner with every mom to give her baby only the best from Day One to Everyday. That’s why we proudly launch New Generation Care for New Generation Moms, a new line of product innovations that will empower the moms of today to care for their babies in a new gen way.

Indeed, this is testament to Johnson’s baby’s vision to care for generation after generation of Moms and babies from 100 years back, today and into the future.

1 comment:

  1. Why didn't I get invited to this thing? I'm a new gen mom! Hehehe, kidding.

    But that's so true no? It's as if I was interviewed in that survey =D


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