Showing posts with label Your Brand Story. Show all posts
Showing posts with label Your Brand Story. Show all posts

Friday, June 19, 2015

#iloveLKK | COOKING IS EASY WITH LEE KUM KEE!


I practically grew up with Lee Kum Kee.




Seriously, Lee Kum Kee products are staples in my household. It was the same when I was growing up. Like I said, I practically grew up with the brand. I have fond memories of my childhood and my favorite Lee Kum Kee product - the Fine Chili Sauce. I ate everything with it - Pork Chop, Inihaw, Chinese Lumpia, Noodles - even Cheese! Remember that Lee Kum Kee jingle? "...Bring out the Lee Kum Kee! Bring out the Lee Kum Kee..." Yup, I knew that song by heart. I still do.

Oh, and who could forget our favorite go-to sauce - the Chicken Marinade - with simple instructions on how to cook a chicken: 1) Brown chicken in pot with a little oil, 2) Pour Chicken Marinade, 3) Bring to Boil, 4) Simmer until cooked, and 5) Enjoy! So simple, even kids can cook with it.

Now if there's a household brand I believe in, it is this. Especially now that I am married and have kids of my own. Lee Kum Kee has always made life easier. For a full-time working mom like me, Lee Kum Kee has helped me create delicious dishes in so little time. I am telling you, their sauces are lifesavers!

Moms and future moms at the #BetterMe Recipe Swap with #LKK!
(from L-R: Neva, Shiao Chew, me, Didi and Louren.

A few weeks ago, I got invited to a recipe swap hosted by Lee Kum Kee. There, I, along with other moms and future moms, learned more about Lee Kum Kee and its history in making quality sauces. Shiao Chew Chan, Lee Kum Kee's Southeast Asia Regional Category Manager for Soy, explained the tedious steps the brand has been taking to ensure their sauces are top-notch - even culturing their own oysters to make certain their Number One product, the Oyster Sauce, is of the best quality.

Shiao Chew re-telling LKK's history.

Lee Kum Kee is a family corporation spanning four generations. I can just imagine the heart that is put into this business for it to have lasted in the family this long!

Moms who demonstrated their cooking skills with LKK sauces that day: (from L-R: Eliza, Michelle, Suzi and Mish)

Anyway, during the recipe swap event, four moms shared their special recipes making use of Lee Kum Kee sauces. These were sooo good, and sooo easy to cook! This is seriously making me reconsider cooking special viands for my bentos, even in the morning before school. Lee Kum Kee makes cooking so easy!


Suzi Abrera's Thai-inspired Omelette. I love anything with eggs! And cilantro! 

Michelle's Grilled Salmon. I love how you can also bake this. This was so good!
I am sure RL will love this. He loves fish!

Michelle's Tofu Saute. So simple, but so delicious. I wanted to eat the whole plate!

Another super easy recipe! Would you believe Eli doesn't like to cook? This was nommy!!!

Inspired by these moms, I whipped up a quick recipe for you to try out as well. I make this regularly for my kids. It is a mix of chicken and veggies. I make it just the way I remember my mom making it for us. This recipe is from my childhood. I do not have the exact measurements (I cook just like my grandma, no recipes! Just stories!), so feel free to taste your cooking and adjust as you see fit. The measurements, however, I place in my recipe below is an approximate of the amounts I used. It shouldn't be too salty. But my kids love this just the way it is.




CHICKEN AND VEGGIE STIR-FRY

Ingredients
1/4 kilo Chicken Breast or Thigh Fillets, cubed
1 tbsp. Lee Kum Kee Soy Sauce

1 tbsp. Cooking Oil
1 tbsp. Lee Kum Kee Freshly Minced Garlic
1 pc. small Onion, diced
2 slices fresh Ginger

1/2 c. Button Mushrooms, sliced in quarters
1/2 c. Baby Corn, diced
1 pc. small Green Bell Pepper, seeded and diced

2 tbsp. Lee Kum Kee Oyster Sauce
1/2 c. Lukewarm Water
1 tsp. Cornstarch
Dash of Lee Kum Kee Sesame Oil

Procedure
  1. In a small bowl, marinate chicken fillets in Lee Kum Kee Soy Sauce for 5-10 minutes.
  2. Take a wok, heat cooking oil. Add Lee Kum Kee Freshly Minced Garlic, Onion and Ginger until fragrant.
  3. Add marinated chicken and brown until half-cooked. 
  4. Stir in mushrooms, corn and green bell pepper. Stir-fry.
  5. Add Lee Kum Kee Oyster Sauce. 
  6. In a bowl, dissolve cornstarch in water. Add to pan. Stir-fry.
  7. When chicken is cooked, add a dash of Lee Kum Kee Sesame Oil. Stir-fry. 
  8. Turn off stove and serve over hot rice.
  9. Serves 2.

This recipe is making me hungry! Omnomnom! Told you cooking is easy with Lee Kum Kee!


~~~ * ~~~




Lee Kum Kee is running a contest on Facebook! Get a chance to win P25,000 worth of kitchenware Gift Certificates! So easy to join! Here's how:
  1. Like the Lee Kum Kee Philippines Facebook page. 
  2. Upload a mouthwatering photo of your dish beside the Lee Kum Kee product you used. 
  3. Name the dish and use the hashtag ‪#‎LKKRecipesByMe‬ and #(Lee Kum Kee product used) (Example: ‪#‎PandaOysterSauce‬). 



Promo period is from May 27 - June 24, 2015. Terms and conditions apply. You still have a week to join the promo. Get cooking with Lee Kum Kee and join today!

#iloveLKK!

| Lee Kum Kee Philippines on Facebook
| philippines.lkk.com/en/Kitchen

Sunday, June 14, 2015

#RLStories | PLAY FOR REAL WITH JOHNSON'S BABY


It is no secret that my little boy is addicted to his gadgets. I suppose it is momma's fault. But in this digital age, where even schools encourage and include the use of tablets, what can we do as parents but allow them to use it?

Watching Youtube videos early in the morning.

On the gadget even when we are out of town.

Playing Minecraft at a Blogger event.

Playing NBA Live while at my mom's house.

I try to justify his gadget use by convincing myself that not all of it is bad. There are educational apps that help kids learn phonics, and in fact, RL watches Youtube instructional videos to do arts and crafts.  And I try to implement a time limit.

Testing himself with a phonics app.

Looming while watching instructional videos on Youtube.

But like I said, it has reached a point where I can say RL is addicted to it. In fact, I had to ground him recently because all he did this past month was play on his gadget from sun up to sun down. I am at work most of the day, so this summer, when he is home from his reading classes, he just took advantage of the fact that I wasn't around to regulate his gadget time.

We were invited to attend a Johnson's Baby event recently. And RL was introduced to a whole new kind of play. Not that he doesn't play much this way, but because of his gadgets, he tends to keep himself cooped up at home either with a gadget in hand or in front of the boob tube.

I shall let the little boy do the retelling on the #playforreal event. He enjoyed that day so much, he has been bugging me to move to where we can have a yard for him to play in. We live in a town house with so little play space. The only place he can run around in is the courtyard we share with seven other homeowners. We don't even have a patch of grass, and there is not enough space to ride a bike!


~~~ * ~~~




RL: "My mommy took me to a Johnson's event. I like going with her because I can play with the kids of her friends. She said I should bring extra clothes because I was going to get wet. I don't like getting wet. When we got there, someone gave me an iPad to play with. Yes! I was grounded that day. It was my chance to play Minecraft. They didn't have the paid app though."



RL: "When the program started, they let us out to play in the park. The teacher told me to build something out of the empty Johnson's Baby bottles. I decided to build a rocket ship."



RL: "This was my favorite activity. I like building things."



RL: "Auntie Didi was making a car for K and C. My mommy also helped me with taping my rocket ship together."



RL: "After this, I went to the gardening area. I wanted to plant a tree, but they only had small plants. We have a lot of plants in pots at home, and I like helping out my mommy when she takes care of her spinach plants. This is always fun to do."



RL: "This is my plant. I forgot to bring it home."



RL: "I wanted to play here but the other kids were enjoying the play bins."

Photo courtesy of mymomfriday.com. Thanks, Michelle!

RL: "So I went around and decided to build a bee with the bottles again. Then I went to play with water. I was so careful because I didn't want to get wet. But mommy said it was ok. So I got really wet and dirty! Hahaha!"



RL: "The other kids were all hanging around the water sprinkler. I wanted to play also but had to wait my turn."



Kaye's Note: After this, we were called back in. I had allowed RL to go play some more. At one point, I had to change his shirt because he was dripping wet with paint all over. One of the teacher facilitators told me that RL even managed to lie down on the grass next to the sprinklers. LOL! Here was a kid who wouldn't even dare get himself wet. I guess he enjoyed too much!

RL: "I had so much fun at the Johnson's Baby event! That was my best summer day ever!"


~~~ * ~~~


Studies show that while kids can indeed learn from gadgets in many ways, they learn more from active sensory play. It is through sensory play that their five senses are awakened, and they learn to discover the world around them.

"Active play is integral and essential in the holistic development of children... As a brand, this is something we would like to keep reminding parents of. With the information and products we offer, parents can let their children turn playtime to a time of learning while they #playforreal," says Trina Tanlapco, Johnson's Associate Marketing Director.

Did you know that the brain grows up to 90% of its adult size from birth up to five years old? This is why Fiona Sandoval, a licensed clinical psychologist and play therapist, insists on the importance of stimulation for all five senses, especially in activities like active play where the neurons and brain connections are formed better. "Children develop fine motor, language and cognitive skills through sensory play," she adds.

Ever since that day at the park, RL has been more into sensory active play. When I think about it, he is only hesitant with active play mainly because we don't encourage it, protecting him from getting hurt or dirty. Oops! But he enjoys it every chance he gets.

Because it is the digital age, and like I said, even schools encourage gadget-use, the key to letting kids enjoy both is setting a balance. Today, RL is only allowed an hour of gadget play, and only on weekends. After which, he is encouraged to get his hands busy with other toys and activities - yes, even getting wet and muddy!


Playing with the sand at the beach.

Puzzles challenge him. He has been putting together 100-pc puzzles since he was two!

Building Lego sets is his favorite activity.

Building with big blocks!

Playing with water and learning how to wash his playhouse at the same time! Hehehe.

During the event, I was telling Didi and Cai how last summer, my kids convinced me to get them water balloons. We filled two buckets with balloons and played catch outside in our little courtyard. By the time we were done, I was spent! I remember vowing to myself to never buy water balloons again. I didn't realize I was doing so at my kids' expense. Children need real play. My little boy needs to be out there more.

I am making a commitment to allow my child to #playforreal more. Even the simplest activities can be more enjoyable and meaningful than the gadget - especially when we do those activities together.

How about you? When was the last time you allowed your child to #playforreal?


Johnson's | The #playforreal transformation
Kids learn from gadgets. But watch what happens when they #playforreal.
Posted by JOHNSON'S baby on Thursday, April 16, 2015



| facebook.com/JohnsonsBabyPhilippines


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