Friday, May 23, 2014

Electrolux Has A New Home!

A few weeks ago, I received an invitation to a housewarming party. Electrolux has finally moved to their new office at Bonifacio Global City! I didn't quite know what to expect, but I was excited to see what they had in store for everyone.

I took RL with me, since I couldn't leave him at home with the temp and her two sick kids. Good thing I did, because he had a great time (the folks over at Electrolux are so nice and good with kids). We were treated to a great spread of food, and were later ushered into another room for the main event.

Yay, welcome!

Thank you, this was sooo good!

Electrolux literally transformed a part of their new office to resemble a brand new, beautifully decorated house. The place was so beautiful, you wouldn't think it was all made up for that day's event.

RL loving Electrolux's new 'home'!

Can I take home your fully-equipped kitchen, pretty please?
I currently own an Electrolux Refrigerator, but I want that one!!!

Now, the little boy wanted to take this cool, front-loading washing machine home.

Enjoying the comfy seat in front of the big telly...

He quickly settled in on the couch.

We were welcomed to Electrolux's new home by their Marketing Manager, Andrea Pionilla, who introduced us to their newest campaign - Delightful-E Yummy. "Electrolux believes that the kitchen is the heart of the home. Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen, as well as the stories that come with it," she shared.

Andrea Pionilla, Marketing Manager of Electrolux Philippines, Inc.

I love this new campaign! The idea to create family moments in the kitchen has been the driving force behind my bento hobby, plus all those cooking, baking, and DIY activities with the kids. I have very fond memories of both my grandmothers in the kitchen, and how they each shared stories of their childhood and family history, while cooking up something special on the stove.

We were then introduced to their newest brand endorsers. Present during the bloggers launch were Janice Crisostomo-Villanueva, Mommy Mundo founder and mompreneur extraordinaire,  and Chef Bruce Lim.

I've always admired Janice and how she always seems to be on top of everything - I mean, she's a wife, a mom, a businesswoman, a boss, a blogger, a writer, an events person, an endorser... you name it, she probably has it up her sleeve. And yet, she manages to spend quality time with her kids. 

Janice sharing a bit of how she juggles life as a working mom.
And yep, Cai, your favorite DJ, Delamar, hosted the event.

Janice prepared an easy cook-in-your-oven-toaster dish she calls "Quick Bangus Belly". She aptly renamed it the "Open-faced Rellenong Bangus" as she was explaining how to cook it. I love Rellenong Bangus, but I don't appreciate the prep that goes into making it. So this recipe looked promising. Plus, I love the fact that I have the right appliance for the job - an Electrolux oven toaster!

See, pretty easy to prep!

Yes, free taste! This was Janice's "Open-faced Rellenong Bangus" Nom!

Now Chef Bruce is synonymous to kitchen god. He's been endorsing one of the food brands at work, so he has become somewhat of an icon to me. I am not surprised that Electrolux has continuously tapped into Chef Bruce's endorsing power. When he says it's top-notch, then it must be true. Seriously, he knows his kitchen. "I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not to go out of the house to bond; even doing simple chores at home can be enjoyable when done together," he shares.

He cooked his "Creamy Adobo Penne Pasta" dish for us, sharing that he learned how to cook for himself when he was younger, and how he and his brother put together this adobo dish after school one day.

Chef Bruce recommends cooking this the easy way, using Electrolux's Induction Range.  

Let me just say, as soon as he started cooking, the room smelled like heaven! He is truly a master in the kitchen.

This was really, really, REALLY good! Mmmm...more, please!

The brand ambassadors were later asked which Electrolux appliance was their favorite. Janice chose the Electrolux Silent Blender - a gem, I tell you! Imagine, blending without all that noise! It also comes with a grinder for dry food. This is a must-buy! I am saving up for one!

Chef Bruce highly recommends the Electrolux Refrigerator. He pointed out to the one on display, and says he has the exact same one at home. And he loves it because it comes with the patented NutriLight feature that "fools" veggies and fruits into thinking they are still getting sunlight - thus, improving food preservation. I also love how he demonstrates that the door on that particular refrigerator doubles as a dry-erase panel - for notes, lists, and what-nots. This refrigerator is to-die for! I want one!

We also heard from Cheska Garcia-Kramer (and Kendra-Superstar!!!), who had to come on via video, as Kendra needed to go home and nap that afternoon.

RL was actually sad he didn't get to meet Kendra that day. Oh well, next time!

Overall, RL and I had a great time at Electrolux's new, Delightful-E Yummy home! It was a day of surprises and delightful announcements as Electrolux also kicked off their latest digital campaign with this DELIGHTFUL-E YUMMY ONLINE PHOTO CONTEST!

So easy to join and win Electrolux appliances weekly! Simply (1) capture photos of delicious dishes that remind you of home; (2) follow @ElectroluxPH on Instagram and Twitter; (3) upload your photos on these two social platforms; (4) add a catchy caption that explains why the dish reminds you of a hearty home; and finally, (5) use the hashtag #DelightfulE and tag @ElectroluxPH.

The featured weekly Electrolux appliance will be given to one lucky winner weekly.


For more details and other news, visit Electrolux's Little White Book.


No comments:

Post a Comment

Related Posts with Thumbnails