#HoarderDiaries | ARE YOU READY FOR NATIONAL BREAKFAST DAY 2015?

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Yes, friends! It is happening again!

McDonald's is celebrating National Breakfast Day! Now on its third year, McDonald's is sharing the goodness of a McDonald's Breakfast by giving away FREE McMuffins to the first 1,000 customers per participating store.

Remember last year and how RL was first in line for those McMuffins? Well this year, National Breakfast Day is happening on Monday, March 9! Mark those calendars!!!

"Through the National Breakfast Day, we are once again giving Filipinos, along with breakfast lovers around the world, a delicious reason to wake up to better mornings and better days ahead. All these start with a good breakfast, which McDonald's serves to millions of customers daily," said Kenneth S. Yang, McDonald's Philippines President and Chief Executive Officer.

This year, I am extra excited because according to McDonald's, we can avail of the FREE McMuffin even via Drive-Thru (PLEASE NOTE: limited to two McMuffins per vehicle). Yes! That means, I don't have to stand in line while waiting for 6am. I can just fall in line while seated comfortably in my car - after bringing A to school (we leave the house at 530am, and I am usually back by 6 - just in time for that FREE McMuffin).

In case you don't already know, the Egg McMuffin (the star of National Breakfast Day) is my fave breakfast sandwich ever (the limited-time-only Chicken McMuffin with Egg comes a close second, too bad it is no longer available). Last week, this hoarder got a special treat - my friend Cai and I got an exclusive peek into how the Egg McMuffin is made!

Showing off our hairnets (for Monet!) before the tour!

McDonald's prides itself with its commitment in ensuring they use only the highest quality ingredients. Their safety practices are top-notch! We took the tour with a McDonald's Quality Assurance Officer who made sure we weren't in the way of the breakfast crew, and that we learned how much care they take in preparing our fave fast food dish!

Here is how the iconic Egg McMuffin goes from the kitchen to the warmer, then eventually to your order tray and tummy (omnomnom!)...


DID YOU KNOW: The McMuffin story started in 1970, when a legendary McDonald's franchisee named Jim Delligatti, who was still fresh from his success in developing the Big Mac, began experimenting with simple breakfast items to bring more business during breakfast hours. 

Toasting the muffins. They have to be the right toast color each and every time. 

Perfectly-toasted and buttered English Muffins ready for assembly!

McDonald's ensures that McMuffins (and everything else they offer) are prepared fresh and made with quality ingredients. We were witness to how each ingredient is carefully inspected and cooked, making sure each sandwich you get is at par with McDonald's international standards. Your Egg McMuffin here should taste exactly the same as any Egg McMuffin around the world.

Fresh Grade A Eggs from Bounty Fresh ready for cooking!

Waiting for the eggs to cook...

All the ingredients are cooked by a person assigned to a station. Once cooked, the ingredient goes into a warmer where it is kept for a specific time period or until it goes into your sandwich or meal. Once an order is received, it is time to assemble the Egg McMuffin! Yes, each sandwich is made to order!

Please excuse the blurred photos. The person in charge of assembly is an expert and we couldn't ask him to slow down during peak breakfast hour. Hehe.

Hot Buttered and perfectly-toasted English Muffin and an American Cheese slice.

A perfectly-cooked egg goes on top of the cheese. Then we add the lightly-grilled Canadian Bacon!

Plop! How perfect does that look? Mmm...

All done!

Ready for customers!

DID YOU KNOW: The McMuffin as we know it today came in late 1971 on the vision of Herb Peterson who modified an Eggs Benedict sandwich. He combined a slice of cheese with a hot egg, producing the exact consistency he was aiming for. Peter also invented the "Egg Ring," a creative cooking utensil to form the eggs in the shape of an English Muffin. He complemented the egg and muffin with grilled Canadian bacon to create the now iconic sandwich that has made McDonald's a favorite breakfast destination.

Omnomnomnomnom! 

Know more about the Egg McMuffin, check out the video below!

Now, don't you just want to get your hands on an Egg McMuffin? Don't miss the opportunity to get it for FREE! Grab your Egg McMuffin from a McDonald's participating breakfast store on the 3rd National Breakfast Day!

NATIONAL BREAKFAST DAY

MARCH 9, 2015

Starts at 6:00AM 

(until 1,000 McMuffins have been given away per store) 

| McDonalds.com.ph

| facebook.com/McDo.ph
| twitter.com/McDo_PH
| instagram.com/McDo_PH

Thank you, McDonald's!

So we made it to McDonald's for National Breakfast Day. RL and I left the house at 5:15 am. We wanted to make sure we had a spot in line for FREE McMuffins at the new McDonald's store two minutes away. Whew! I hardly ever get up this early. Well, I do, but it's usually just to wake A up for school, then I go back to bed and snooze. Haha!

But waking up before the sun comes up sure has its perks. We were first in line at McDonald's today!

Thank goodness the McDonald's store near us now operates 24 hours!

Little boy is pleased that he is first in line!

Excited to get his FREE McMuffin! (Excuse the fashion fail!)

Getting his FREE McMuffin coupon!

RL got his FREE McMuffin coupon...

... and I got mine!

Yaya J came 15 minutes later (she had to wait for A to get picked up by the school bus), and then we only had a few minutes to go.

The line at 10 minutes to 6 am!

Pretty soon, it was time to head in for our FREE McMuffins! Hooray!

Our #NationalBreakfastDay coupons right before redemption!

"I want an Egg McMuffin and some Hotcakes, please!"

Yaya J and I got McCafe Premium Roast Coffee (only P25 each!) with our FREE McMuffins!
What is #PERFECTCOMBO? 

This, my folks, is a perfect Egg McMuffin! #omnomnom

At 6:46 am, the branch we were at had served 430 FREE McMuffins! 30 minutes later, they had already served 1,000!

Thank you, McDonald's! 

RL happy with his 2-pc hotcake meal (with Hot Choco) and his Egg McMuffin!

#HoorayforToday! We can't wait for next year!


| facebook.com/McDo.ph
| twitter.com/McDo_PH
| instagram.com/mcdo_ph

National Breakfast Day - Year 2!

Hooray! It's National Breakfast Day!

After the success of last year's first-ever National Breakfast Day, McDonald's will be celebrating National Breakfast Day once again. Happening on the 17th of March - that's on Monday - McDonald's will be giving away FREE MCMUFFINS!

Yes, that's FREE MCMUFFINS to the first 1,000 customers per participating store, from 6AM until supplies last. This year, close to 320 McDonald's breakfast stores will be participating in this event. Free McMuffins will be given away as appreciation to customers who make it a point to start their day at McDonald's.

“Breakfast is a significant business for McDonald’s. And we know the convenience of a hot McMuffin on-the-go makes breakfast so much more accessible for people who are often caught up in the morning rush,” says Andrew Hipsley, Chief Brand Officer of McDonald's for Asia Pacific, Middle East and Africa.

With National Breakfast Day, McDonald's aim is to have Filipinos get the filling meals they need, especially in the morning. We all know how essential a full meal is to anyone. A good breakfast can make or break your day. McDonald's understands this very well, as it has incorporated more and more breakfast items in their menu.

McDonald’s Philippines has been serving breakfast since the 1980’s, but this was re-launched in 2008 to include local products like the Hamdesal. Iconic menu items, like the Egg McMuffin - made with lightly grilled Canadian bacon, freshly cracked Grade A egg, and melty American-style cheese sandwiched between warm perfectly toasted English Muffins - have become a breakfast favorite (it is mine!) for Filipino customers who are on-the-go and prefer a no-fuss handheld meal.

“We continue to see potential growth in our breakfast business – and want to demonstrate that our delicious, quality breakfast is a convenient way to start the day,” says Kenneth S. Yang, McDonald's Philippines President and Chief Executive Officer.

I don't know about you, but there sure is something about starting the day with McDonald's. The smell of hotcakes and syrup or their iconic Longganisa Meal... omnomnom! I overslept last year and failed to make it to a McDonald's store on time. This year is going to be different! A new store opened two minutes away! I'm going to get that McMuffin on Monday. I will!

I can't wait for Monday! I want a FREE McMuffin!

NATIONAL BREAKFAST DAY (YEAR 2)
March 17, 2014
6AM until 1,000 McMuffins have been given away!

For a list of participating stores, click here.

| http://www.mcdonalds.com.ph
| facebook.com/McDo.ph
| twitter.com/McDo_ph
#FREEMcMuffin

#NationalBreakfastDay!

Come celebrate National Breakfast Day at McDonald's! Get a FREE McMUFFIN on the 18th of March! 

Share your excitement on Twitter by using the official hashtag: #nationalbreakfastday

For details and mechanics, check out the previous blog post on this here.

FREE McMUFFIN!

I hardly ever get to eat breakfast, but whenever I do, it's usually a cup of coffee with either hotcakes, cereal or toast. When I'm late, which is mostly the case (oops), I usually just swing by McDonald's (a block away from the office) to get myself either Hotcakes (a family fave!), their classic Longganisa Meal (my college comfort food) or an Egg McMuffin. With coffee, of course!

I can now see how important breakfast is. My mom would always tell me that if I'm skipping meals, I shouldn't skip breakfast, regardless if it's the easiest to sacrifice out of breakfast, lunch or dinner. Nutritionists would agree that breakfast is the most important meal of the day. It keeps you going throughout the day, aids in proper metabolism and helps you concentrate. My kids aren't breakfast eaters either, but we've been changing our eating habits lately, and have started to practice eating breakfast on a daily basis.

National Breakfast Day

McDonald's understands how important breakfast is, and initiates the campaign to educate Filipinos on how to start their day right. McDonald's President and CEO Kenneth Yang said, "McDonald’s realizes the importance of breakfast and the role it plays in the lives of our customers—seen with our ‘Hooray for Today’ campaign. With National Breakfast Day, we are taking ‘Hooray for Today’ to a new level by giving Filipinos an opportunity to taste just how good breakfast at McDonald’s really is.”

With that, McDonald's Philippines joins over 5,000 McDonald's restaurants in Asia, Middle East and South Africa in staging the region's first and biggest breakfast activation to date - National Breakfast Day. On this day, over 5 million McMuffins will be given away in celebration of this event.

And yes, Filipino customers will join in the fun and have another great reason to cheer ‘Hooray for Today!’ On March 18, 2013, approximately 300,000 FREE McMuffins will be given away nationwide to encourage customers to start their mornings on a positive note - that is, with a delicious breakfast at McDonald’s.

All* McDonald’s restaurants serving breakfast in the country will be offering 1,000 delicious McMuffins from 5:00 AM to 9:00 AM via dine-in, take-out, or drive-thru. 

MECHANICS:
• On March 18, all McDonald's Breakfast stores* will issue coupons to their first 1,000 customers, which entitles them to a FREE McMuffin, valid between 5:00am to 9:00am on the same day only. 
• Coupon must be surrendered to the crew upon redemption. Redemption does not require any purchase. 
• The coupon is valid for dine-in, take-out and drive-thru only. 
• Only one (1) coupon will be giver per customer. Only one (1) McMuffin can be claimed per coupon. Only one (1) coupon can be redeemed in a single transaction.
• No coupon, No free McMuffin.
• Coupon/Offer is not exchangeable to cash and/or other McDonald's products.
• McDonald's reserves the right to refuse redemption if coupon was found to be tampered with. Only original McDonald's issued coupons will be accepted.
• Free product may vary from illustration. McDonald's reserves the right to replace the free product at its discretion, without any prior notice. 

Come celebrate National Breakfast Day with us! Set your alarm early on March 18 and head over to the nearest McDonald’s breakfast store* from 5:00 AM to 9:00 AM! Together, let's enjoy that FREE McMuffin and start our day right!

*For a complete list of participating McDonald's restaurant, click here.


www.mcdonalds.com.ph
Like the official McDonald’s Facebook fan page facebook.com/McDo.ph.